MDL Soundstorm2021 – 2024
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Client
MDL Beast
Event
Production Glue
Show Designer
Alex Reardon, Silent House Partners
Years
2021–2024
We worked with MDL Beast, Production Glue, and festival creative director Alex Reardon for four consecutive years from 2021 to 2024.
Our work involved creating LED video loops for the three main stages at MDL Beast Soundstorm: Big Beast, Down Beast, and Dance Beast. Big Beast is the world's largest stage, with an LED wall spanning three soccer pitches.
Along with this, we also covered artist content for headline performers such as Axwell Ingrosso, Alesso, and Tiësto.
Three soccer pitches of LED. One of the most technically ambitious festival environments in the world. Our loops had to work at an almost architectural scale.
The first year. Establishing scale, process and the visual systems that would run across three stages simultaneously.
The world's largest stage. A LED wall spanning three soccer pitches. Three years. Three consecutive festivals. Riyadh on a global stage.
